I will commence this article explaining the “reason” I have written it.
When asked “Is SEO dead?” Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field said “If, when you say SEO, what you really mean is manipulating search engines to place sites that don’t really deserve to rank well at the top of the SERPs…then yes, I’d say that’s dead (or dying at least, as some manipulative tactics still work quite well).”
Speaking frankly, SEO died years ago
When Google stopped providing keyword popularity data, this warning told us that Google knew it was skewing the results in a way unhelpful to its users.
In the good old days, SEO was optimising web pages with keywords; then it became more complicated as Google continued to refine its search algorithm. Now SEO calls for “quality content,” no keyword stuffing, longevity of the domain, lack of duplicate content, a well-ordered site-map plus some other bits and pieces. It’s become what it always should have been, building a great site with good focused content. Phoney inbound links just don’t cut it anymore.
In terms of business, SEO is an industry full of promises. Despite evidence to the contrary, many SEO companies continue to insist they can fool the Google algorithm into getting your site – no matter what it is – higher in the rankings.
Attention Web Site Owners
Certain SEO principles should not be ignored, simply as a matter of site-hygiene. A well-organized, content-rich site is a good thing to have. But most other SEO tricks and tips have just a little bit (if not a lot) of snake-oil in the recipe. It sounds like a great proposition to a site owner: drink a bottle of SEO and your site will zoom vigorously to the top of the heap. But too often, and partly because Google does not seem to want it to, it doesn’t work as advertised.
If you want to rank high on Google, build a good site and market it the best you know how. Just don’t expect SEO to be the answer to your traffic-related prayers because, increasingly, it won’t be.